![facebook aha moment facebook aha moment](https://jaeassociates.com/wp-content/uploads/2018/01/Aha-Moments-Live.jpg)
Before you beginįirst and foremost, e vents will not appear in any Amplitude charts until instrumentation is complete, so make sure you've got that done. A Compass analysis scans through your user data and identifies these behaviors in moments, giving you the insights you need to efficiently improve your product and drive sustainable growth. This is what the Compass chart can help you achieve. And the fact that this metric-seven friends in the first ten days-comes at the top of the user retention funnel also gave Facebook the flexibility it needed to iterate quickly based on current data. Facebook could optimize their new user experience so that it emphasized adding friends over writing posts, uploading photos, or filling out their profile-all of which are actions that are central to the overall user experience, but don't contribute to long-term retention the way an early focus on adding friends does. This revelation helped Facebook drive retention by encouraging the "right" user behavior: adding friends.
![facebook aha moment facebook aha moment](https://cdn.quotesgram.com/img/27/51/1354889596-9d086f18c9ea6f68d6d9a122299ec587.jpg)
Conversely, users who failed to do this almost always churned. They discovered that users who added at least seven friends in the first ten days were almost certain to stick around. The most famous example probably comes from Facebook. An "a-ha" moment happens when a new user makes the decision-consciously or unconsciously-to become an active user of your product. One of the key steps in driving growth is discovering what your users' "a-ha" moments are. Amplitude's Compass chart is designed to both speed that process up and make it more accurate. Identifying user behaviors that best predict retention can often be a long and frustrating process.